Maximizing blockbuster biologic launch in EU
To ensure the successful launch and maximize sales in the EU of a potential blockbuster biologic cardiovascular product, Brave Health conducted an extensive assessment of the EU market and the product category to establish a regionally sound–and locally executable–marketing strategy. The output for this project was a detailed analysis of each market that concluded with strategic recommendations, including supporting evidence and an analysis of individual market conditions and opportunities.
Revitalizing management and operations
Brave Health was asked to help turnaround a struggling $50 million division of a Fortune 50 company that provides strategic consulting, healthcare analytics and promotional services to the specialty pharmaceutical and biotech industries. Specific initiatives included creating a staffing management model, a CRM initiative, process improvement, development of management tools, and business development support. The initial 6-month assignment was extended (to 20+ months) and expanded to include providing interim leadership during management transition and onboarding the new leader.
Translating general market expertise into healthcare sector
A top, general market, digital communications agency wanted to drive growth by expanding their client base into the healthcare sector. Brave Health developed and led a multi-day workshop with agency leadership to identify and prioritize the opportunities and approach for developing healthcare practice, including determining target sectors and defining their core offering.
Growing opportunities in evolving US healthcare market
An international consulting firm wanted to understand opportunities for growing their business beyond the pharmaceutical sector in US market, particularly in light of ACA-mitigated industry developments. To help the firm identify ways to leverage its ability to influence the health behaviors of consumers and to develop new revenue streams beyond traditional pharmaceutical clients, Brave Health provided an analysis of major industry trends and key opportunities for business growth. This client has since pursued multiple successful business development efforts in the new sectors that were identified in the analysis.
Strategic planning for launch biotech product
A boutique agency required an experienced pharmaceutical marketer with oncology experience to lead client and agency teams through the strategic planning process for a prelaunch oncology product. This included facilitating multiple client workshops to establish brand personality, positioning and overall communications strategy.
Supporting start-ups is an ongoing area of interest for Brave Health. Assignments have included branding, positioning, marketing platform and strategy, and business development strategy for a number of start-up companies.
Developing business for top-tier NYC medical communications agency
A significant new business opportunity for a medical education agency required additional expertise in strategic marketing, the therapeutic category and winning pitches. Brave Health provided the strategic market overview, directed and provided insight and guidance on presentation development, coached the presentation team, and advised on pricing and contract negotiations. The agency successfully closed business.
Similarly, Brave Health has handled a number of business development assignments where the agency’s strength was in a vertical, and a broader strategic perspective was needed to successfully pitch business.